Read me first

Hi, I’m Alex.
I take the web apart and put it back together.

I’ve been building for the web for over 17 years. These days that means writing code, running Bluefly Digital, and organising WebDevConf. This site is where I keep the work, the notes, and the parts I’m still figuring out.

Exploded view: Code, Bluefly, WDC and Writing stacked above a base labelled Alex Older, P/N 001.1.4WritingThe revision log1.3WDCThe conference1.2BlueflyThe agency1.1CodeThe whole stackP/N 001Alex OlderStill in revision.
Fig. 1Exploded view. Not to scale.
  1. 1

    Take the web apart

    Open it up and see how it actually works.

  2. 2

    Understand the parts

    Code, an agency, a conference, and writing it all down.

  3. 3

    Put it back together

    Build it better — for clients, for WDC, and in the playground.

  4. 4

    Say hello

    Got a project or a question? That’s the next step.

    Say hello

Identify the parts

What I spend my time on

P/N 2.1

Quantity: 1×

Writing code

Seventeen-odd years of it, across the whole stack — frontend, backend, infrastructure. I like knowing how the entire thing fits together, not just my corner of it.

P/N 2.2

Quantity: 1×

Bluefly Digital

The agency I started, for the projects that need more than one pair of hands.

bluefly.digital

P/N 2.3

Quantity: 1×

WebDevConf

The conference I run. Putting people who build the web in the same room is the best way I know to keep learning.

webdevconf.com

P/N 2.4

Quantity: 1×

Writing

The revision log on this site: notes on shipping software, running an agency, and building a conference community.

Read the log

P/N 2.5

Quantity: 1×

Playground

A test bench for new HTML, CSS and browser features. Small builds, unfinished by design.

Open the playground

Consult the revision log

Revision log

Notes on shipping software, running an agency, and building a conference community — written up as I go, not backdated for effect.

  1. Draft
    Work in progress

    Why my personal site will always be a work in progress

  2. REV 025
    CSS var() with bubbles

    During a recent static build I was tasked with putting decorative "bubbles" throughout the site.

  3. REV 024
    Speak at WDC2021

    As with previous years there are 2 different opportunities for you to speak at the conference.

Full revision log

Inspect recent builds

Recent builds

Case studies from client and Bluefly Digital projects are being written up. The slot below is reserved — not a placeholder dressed up as proof.

P/N 4.1 — reserved

First case study incoming.